SeAH PR
SeAH News 2025-08-07
SeAH Becomes First in Korean Steel Industry to Win Two Red Dot Design Awards
SeAH (Chairman Lee, Soon-Hyung) announced on the 7th that its 2025 brand film “I’m STEEL here” has won Red Dot Design Awards in the Brand & Communication Design category.
This marks SeAH’s second Red Dot Design Awards in the same category following its 2023 win, making it the first company in the Korean steel industry to receive the honor twice. SeAH has consistently enhanced its brand value through the annual production of brand films that reflect its philosophy and identity.
Hosted by the Design Zentrum Nordrhein Westfalen in Germany, the Red Dot Design Awards is one of the top three global design awards, along with the IDEA(International Design Excellence Awards) in the United States and the iF Design Award in Germany. Winners are selected through rigorous evaluations in three categories: Product Design, Brand & Communication Design, and Design Concept.
The award-winning film “I’m STEEL here” tells a story of a young boy who discovers inspiration and grows through an encounter with a steel-made toy figure named “Captain SeAH.” The film metaphorically conveys the enduring and sustainable value of steel—an essential material not only in traditional industries but also in future-oriented sectors such as space, aerospace, and renewable energy. The film earned acclaim for its emotional storytelling, cinematic quality, and an original soundtrack that evokes the enduring presence of steel in everyday life.
A representative of SeAH said, “We are honored to receive global recognition for our creativity and storytelling capabilities through the Red Dot Awards. We will continue to communicate the SeAH brand’s values by producing compelling content that resonates with the public.”
The award-winning brand film “I’m STEEL here” is available on SeAH’s official YouTube channel.
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